La société IBM fait progresser son application de la blockchain aux chaînes d’approvisionnement mondiales et en particulier au sourcing éthique des aliments et des boissons. Le logiciel blockchain d’IBM Trust Food va désormais alimenter à la fois la plateforme de traçabilité Farmer Connect et sa nouvelle application «Thank My Farmer».
L’application mobile permettra aux buveurs de café de scanner un code QR et d’afficher la source exacte des grains qui sont à la base de leur boisson préférée. Farmer Connect a été développé par une collaboration d’entreprises telles que Beyers Koffie, la Fédération colombienne des producteurs de café (FNC), ITOCHU Corporation, Jacobs Douwe Egberts (JDE), The J.M.Smucker Company, Rabobank, RGC Coffee, Volcafe, Sucafina et Yara International. La plate-forme propulsée par la blockchain veut « augmenter la traçabilité, l’efficacité et l’équité dans la chaîne d’approvisionnement du café ».
L’application Thank My Farmer peut envoyer à partir de la blockchain des informations sur le trajet du café de manière uniforme, en affichant des informations sur une carte interactive et en racontant l’histoire du café pour n’importe quel consommateur.
Les utilisateurs de l’application peuvent en savoir plus sur les plantations de café, les commerçants, les torréfacteurs et les marques et en savoir plus sur les projets de développement durable dans les communautés de café. Ils peuvent aussi choisir de soutenir ou non ces projets. Dans un récent communiqué de presse, IBM écrit:
«La technologie Blockchain rassemble toutes les parties de la chaîne d’approvisionnement du café, simplifiant l’échange et le suivi des informations et des paiements, et permettant une plus grande confiance entre les différentes partie. Il crée une chaîne de transactions numérisée permanente qui ne peut pas être modifiée. »
Les participants peuvent accéder à une copie exacte des données, les nouvelles mises à jour de la blockchain sont partagées avec le réseau en fonction de leur niveau d’autorisation. Les agriculteurs, les grossistes, les commerçants et les détaillants peuvent interagir en fonction de leurs données en temps réel et les consommateurs obtiennent des informations précieuses et précises sur les origines de leur café.
David Behrends, fondateur et président de Farmer Connect a déclaré:
«Les consommateurs peuvent désormais jouer un rôle actif dans la gouvernance de la durabilité en soutenant les producteurs de café dans les pays en développement. Grâce à la blockchain et à cette application grand public, nous créons un cycle vertueux. «
Thank My Farmer a été annoncé au salon Consumer Electronics Show (CES) 2020 le 6 janvier et sera lancé pour la première fois aux États-Unis et au Canada en 2020 via les produits Beyers Koffie et le QR codes affichés sur l’emballage.
L’application se développera ensuite pour inclure d’autres sociétés. Raj Rao, directeur général d’IBM Food Trust, a annoncé: «La blockchain est plus qu’une technologie commerciale ambitieuse, elle est utilisée aujourd’hui pour transformer la façon dont les gens peuvent s’assurer de la fiabilité dans les biens qu’ils consomment.»
IBM et Chainyard ont dévoilé la plate-forme de gestion de la chaîne d’approvisionnement «Trust Your Supplier» en août 2019. IBM fournit ses logiciels à une plate-forme de suivi du pétrole et a annoncé son réseau de paiement «Blockchain World Wire» en mars 2019.
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