Technology

Japanese Conglomerate Uses Blockchain to Sell Doughnuts

The shoppers will buy doughnuts with their fingerprints to save the information on blockchain

Hitachi, a Japanese multinational conglomerate company operating eleven business segments, and KDDI, a Tokyo-based telecommunications operator with the consolidating revenue of $34.4bn, announced the series of experiments involving blockchain and biometrics. For the next few days, the group of employees from both companies will be settling the fingerprint retail system for Mr. Donuts at Takadanobaba and KDDI stores in Shinjuku.

Hitachi explained, in this particular project, the blockchain system is a layer integrated with Hitachi’s biometric verification and KDDI’s coupons system. The process is quite straightforward.

  1. The store need to accept coupons.
  2. Then, shoppers verify their identity with a fingerprint reading device.
  3. The fabric starts building a block of data out of the information received.
  4.  The data gets encrypted and broadcasted to the blockchain network.

That being said, the system used in this experiment was built on top of Hyperledger Fabric. As the press release states, unlike other blockchains, with this particular project, biometric information can be generated as a secret key automatically.

Hitachi’s interest in blockchain

Notably, this is not Hitachi’s first time testing a blockchain platform for the use case. Other trials have included Mizuho Financial Group and a research lab in the U.S. in determining whether the Japanese multinational conglomerate company can use an immutable ledger to record orders, invoices and other types of data.

Hitachi, ranked 38th in the 2012 Fortune Global 500 and 129th in the 2012 Forbes Global 2000, has been innovative since its founding in 1910. In the press released, they mentioned the company will continue to support and examine new business models to produce new services in various fields.

Image: Jack Moreh

Related post:

Wirex Integrates XRP into Their Payment Platform

Iuliia Sukhomlinova

A blockchain enthusiast and a content writer with a zest for technologies. My final goal is to help readers find what they need, understand what they find, and use what they understand appropriately.

Related Articles

45 Comments

  1. This design is wicked! You definitely know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  2. I am really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it is rare to see a nice blog like this one these days..

  3. You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  4. I haven’t checked in here for a while because I thought it was getting boring, but the last few posts are good quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

  5. I really like what you have acquired here, certainly like what you are stating and the way in which you say it.“성인웹툰”You make it enjoyable and you still take care of to keep it sensible.Thanks for sharing

  6. Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.

Close