Au fur et à mesure que les technologies de la Blockchain se fraient un chemin dans tous les domaines de la vie, il semble qu’il y ait un flot incessant de solutions.
Nous avons expliqué comment la Blockchain a été appliquée dans l’industrie de l’art. Pendant longtemps, l’industrie de la musique a été entachée par des différends dans les ententes contractuelles. Par conséquent, il n’est pas surprenant que les vignes aient récemment fait du bruit, car plusieurs groupes ont confirmé leur intention de lancer des solutions en Blockchain pour résoudre les problèmes liés au paiement des redevances, aux droits d’auteur et aux droits de propriété dans l’industrie musicale et artistique.
Une startup, Ascribe.io, s’était lancée dans la vision de créer un système qui couvrirait les droits de propriété intellectuelle pour tous les arts numériques. Cela aurait inclus la musique, l’art numérique utilisant le design graphique, les droits de films, et plus encore.
À l’époque, il semblait qu’une solution pour l’industrie du divertissement était en cours d’élaboration, mais malheureusement, l’idée s’est effondrée sur elle-même, laissant beaucoup de gens croire que l’industrie de la musique n’est peut-être qu’un endroit où même la magie des technologies de Blockchain ne peut résoudre ses problèmes financiers et de droit d’auteur.
Néanmoins, un nouvel espoir est né avec KORD de JAAK et l’annonce inattendue et imprévisible de la sortie d’une application blockchain d’Imogen Heap. Là où Ascribe a échoué, il semble que d’autres soient intervenus pour faire ce qui était considéré comme impossible.
Le réseau KORD par JAAK piloté avec succès
JAAK, qui est une start-up basée à Londres, la capitale britannique, a déjà testé avec succès son application KORD. Si leur sortie sur le marché est couronnée de succès, les conflits que nous voyons et entendons dans les médias au sujet des droits musicaux, ainsi que les paiements injustes de redevances, pourraient appartenir au passé.
L’objectif du réseau KORD a été conçu pour éliminer les incohérences dans les accords contractuels entre éditeurs et artistes, créant ainsi un cadre unifié pour les droits de propriété intellectuelle.
Cela signifie que les musiciens et les autres intervenants de l’industrie des arts et du divertissement qui n’ont pas eu une représentation juridique adéquate ou qui n’ont pas l’expérience nécessaire pour conclure des ententes sont moins susceptibles de commettre des erreurs contractuelles qui pourraient leur coûter des millions en redevances.
De l’autre côté du spectre, les éditeurs seront également protégés contre les artistes ou les agents qui manipulent injustement les ententes ou les contrats et finissent par payer trop cher.
Le réseau KORD est basé sur l’écosystème d’Ethereum et est déjà crédible puisque son projet pilote comprenait Warner Music Group, Warner/Chappell Music, Global Music Rights, Sentric, BMG, Outdustry, et d’autres grands producteurs dans les domaines des arts, du cinéma, de l’animation et de la musique.
Tous les participants conservaient les données dans une base de données unique, décentralisée et sans permission, qui sera partagée à l’échelle mondiale. Une fois que leurs droits de propriété intellectuelle sont placés sur le réseau, le document est immuable. Cela dit, les personnes impliquées dans un contrat sur KORD pourront collaborer pour modifier ou rendre des documents superflus tant que toutes les parties concernées seront d’accord.
En plus des pouvoirs de partage et de collaboration du système, un code complexe a été inclus pour détecter toute inexactitude ou conflit sur le réseau. Bien qu’il s’agisse d’un petit point, ceci est un domaine essentiel pour le succès de KORD.
Avec des chansons ayant de multiples accords de droits d’auteur à travers le monde – principalement via le World Web – la création d’un système qui définit clairement les termes et conditions de la façon dont la musique est distribuée et payée est un développement que beaucoup attendaient depuis longtemps.
Grâce à un point de vente numérique centralisé accessible de n’importe où dans le monde, KORD sera en mesure de repérer les confusions ou les conflits actuels afin que les parties concernées puissent être invitées à collaborer et à résoudre le problème sur le réseau.
Imogen Heap lance une application de gestion de carrière pour les artistes
Il semble que le sujet des finances au sein de l’industrie de la musique ainsi que d’autres secteurs du divertissement soit un sujet d’actualité en ce moment. Pour ceux qui ne sont pas dans la boucle, Imogen Heap est un lauréat d’un Grammy Award et artiste.
Lors de la récente MoneyConf organisée à Dublin, Heap a annoncé qu’elle avait lancé un projet qui permettra aux artistes d’utiliser une application basée sur la blockchain pour gérer leur propre carrière. Elle n’a pas caché le fait qu’elle voit le potentiel des technologies de la blockchain pour résoudre des problèmes qui ont longtemps miné la carrière financière des artistes.
Vous n’avez qu’à regarder le film ‘Straight Out of Compton‘ pour comprendre vaguement comment des artistes inexpérimentés ou émergeants peuvent perdre des millions en raison de mauvaise gestion, de contrats trompeurs et de décisions financières mal fondées dans un domaine très complexe.
L’application sortira en septembre de cette année (2019). On dit qu’elle aurait utilisé les paiements qui lui ont été versés dans Ethereum après son implication dans la fameuse comédie musicale Harry Potter pour faire l’application, qui était apparemment un de ses rêves.
L’application traitera des aspects de la carrière d’un artiste qui ont trait aux droits de propriété intellectuelle, à la distribution de musique ainsi qu’aux autres paiements financiers versés aux artistes.
Elle dit : » Il s’agit de faciliter le flux des paiements, de faciliter la collaboration, de développer les partenariats, d’établir de meilleures collaborations au niveau commercial et créatif. Si vous êtes un nouveau musicien (…) comment savez-vous où vous inscrire ? »
Pour ceux qui cherchent à naviguer dans l’industrie de la musique pour en faire une carrière qui a besoin d’un guide à travers ses complexités, l’application de Heap semble être la solution parfaite.
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