Business
La NBA et Dapper Labs ont annoncé le développement d’une plateforme blockchain
NBA Top Shot permettra aux fans de posséder des jetons liés à des moments spécifiques
La National Basketball Association (NBA) et Dapper Labs ont annoncé mercredi dernier le lancement de la NBA Top Shot, une plateforme d’objets de collection basé sur la technologie blockchain.
La plate-forme numérique permettra aux fans de la NBA d’acheter, de vendre et d’échanger des « moments uniques de la saison », tels que « Le 3 points de Kevin Durant, ou le dunk de Joel Embiid ». En d’autres termes, des clips vidéo uniques seront disponibles sous la forme de jetons numériques sur une blockchain.
Avec une équipe moyenne de 1,9 billion de dollars, la National Basketball Association est une ligue de basketball professionnel composée de 30 équipes réparties dans toute l’Amérique du Nord.
En savoir plus sur NBA Top Shot
NBA Top Shot utilise la blockchain pour créer un nouveau type d’engagement envers ses fans. Au lieu de disposer de cartes à collectionner, les fans de basket peuvent désormais posséder un nombre limité de jetons contenant les points forts des moments les plus mémorables des saisons de la NBA.
En achetant ces cartes spécifiques, les utilisateurs de la plate-forme peuvent acquérir des joueurs et créer des alignements, similaires à des produits tels que celui de la NBA 2K. Les propriétaires peuvent désormais participer à des jeux de ligue fantasy et s’affronter grâce à des jetons différenciés sur le marché numérique.
Josh Goodstadt, vice-président exécutif des licences de Think450, la branche commerciale de la société de l’Association nationale des joueurs de basketball (NBPA), a déclaré à ce sujet :
« NBA Top Shot est un moyen entièrement nouveau pour les fans de se connecter avec leurs athlètes préférés. Nous pensons que la technologie blockchain crée un produit vraiment unique que les fans peuvent collecter, gérer et utiliser dans un environnement amusant. Nous sommes ravis de nous associer à Dapper Labs pour présenter ces actifs numériques révolutionnaires à la communauté NBA. «
Comme l’a expliqué Roham Gharegozlou, PDG de Dapper Labs, la NBA pourrait tout aussi bien être la communauté qui apporte un « moment blockchain » à cette technologie.
«Nous voulons donner aux fans de basketball quelque chose qu’ils n’ont jamais vu auparavant, mais aussi quelque chose qui leur est immédiatement familier et avec lequel ils veulent jouer. Ce sera un nouveau type d’expérience de collection numérique. ”
Dapper Labs – du succès de Cryptokittie à la NBA
La trajectoire de Dapper Labs a jusqu’ici été couronnée de succès. D’abord derrière le célèbre “CryptoKitties”, lancé il y a deux ans, il est devenu le jeu numéro un basé sur la blockchain. L’annonce de la NBA Top Shot intervient quelques mois après le dernier jeu de Dapper Lab, Cheese Wizardz, qui n’a pas encore été lancé.
La plate-forme devrait être mise en ligne cette année, juste à temps pour le début de la saison de NBA. Cependant, on ne sait toujours pas si le projet sera lancé dans une blockchain déjà existante.
En 2017, Dapper Labs s’est familiarisé avec les problèmes d’évolutivité, lorsque le nombre considérable de transactions de CryptoKitties a obstrué le réseau Ethereum.
Leur choix pour la blockchain de NBA Top Shot reste à déterminer.
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